Gomes revealed that Google has recruited some 10,000 “evaluators” to judge the “quality” of various web domains. The company has “evaluators—real people who assess the quality of Google’s search results—give us feedback on our experiments.” The chief search engineer does not identify these “evaluators” nor explain the criteria that are used in their selection. However, using the latest developments in programming, Google can teach its search engines to “think” like the evaluators, i.e., translate their political preferences, prejudices, and dislikes into state and corporate sanctioned results.
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