We often ask ourselves why Russia (and China for that matter) are so lousy at mounting global propaganda campaigns. Granted, the Western empire has more than a century of practice, and over generations has created the most gianormous machinery of mass communications and cultural influence ever seen in history. Not to mention that with a machine spawned by developed capitalism, it was born with the propaganda talent to seduce and deceive sociopathically, it’s in their genes, so to speak, something other nations are not so adept at, at least not with the advanced production values that Hollywood and a huge p.r. industry are able to inject into such exercises. Yet soft power is an art that those who oppose imperialism must try to muster.