We finally discovered a guy on YouTube who shared our hatred—we are using the word H A T R E D here—for these intrusive, deceiving and obnoxious ads injected into our consciousness 24/7 by the corrupt Big Pharma, thanks to the disgusting complicity of the mainstream media. DTC ads (“direct-to-consumer”) are forbidden in every self-respecting country on this planet—calling itself capitalist, socialist, whatever. Until a few days ago, only New Zealand had the dubious honor of sharing our shame, but now even the Kiwis have left, and the US is the ONLY nation on earth permitting this crap on its television screens.
Big Pharma ads are ugly, unnecessary and pestiferous in the worst possible way. For one thing they create anxiety—whether the audience recognises it or not, as constant mention of diseases, many terrible and ruinous—can only have a cumulatively unsettling effect on any normal psyche. This aspect alone should recommend their banning, since it is a clear kick in the peace of mind inherent in anyone’s good quality of life. Second, they are totally unnecessary. OK, maybe they provide employment to ad agencies and film crews, and the usually out of work, eager-to-do-any-gig actors, and maybe a tiny fraction of overpaid celebrities, but their function is completely lacking in any redeemable quality for society at large. But what really gets our biblical goat is the fact these stupid ads are essentially an insult to the audience intelligence, and proof conclusive that our Congress critters are all crooks and sellouts—for how on earth would they approve anything like this otherwise?
We said the DTC spots are useless and of course they are. If you are going to a doctor that doesn’t know what medicines to prescribe, and YOU have to come in bearing Pharma recommendations, my only advice for you is to run for the exits—-I mean, just get the hell out of that office, but quick.
And then there’s one more thing. This unrelenting barrage of expensive and intrusive TV spots costs billions of dollars, and YOU are paying for it. So you’re being bothered, annoyed, and some would say tormented, and yet these bastards are forcing you to pick up the bill. While under the rules of capitalism it is not at all assured that these crooks would not charge you the same rip-off prices they are accustomed to even if they did not have to spend this kind of money on tv and other media, banning these ads would allow critics to make a compelling argument that these bloated companies’ marketing costs no longer carry so much fat, and that they could and should drop their prices across the board. For that, however, we may have to wait until the revolution, when all of these itches we can never scratch under this ultra annoying system will become moot questions.
We said earlier that we had found some guys who shared our hatred for these people. That is (in this context) such a beautiful thing, it betrays such smart consciousness on the part of our compatriots, that we thought you deserved to read some of their comments. (The video has 125 comments testifying to the latent furor toward these artifacts, beating right under the surface.)
I loathe all pharmaceutical commercials and this one I hate the most! Everybody is fake. It’s a fake camera crew interviewing people “with type 2“ that are clearly actors. Their fake reactions listening to him are the worst!
Q:”HOW DOES DIABETES EFFECT YOUR HEART?” A: “IT DOESN’T DOES IT?” REALLY EVERY DIABETIC KNOWS THE DISEASE EFFECTS THE HEART AND EVERY ORGAN IN THE BODY. TIME FOR THESE DRUG COMPANIES TO RAISE THE BAR IF THEY ARE GOING TO ADVERTISE FOR SALES TO WOULD BE PATIENTS. WHEN I WAS DIAGNOSED WITH TYPE 1 40 YRS. AGO THE DOCTOR TOLD ME HE BELIEVES DIABETES WILL BE CURED IN 10 YRS. WHY WHEN THERE’S SO MUCH MONEY TO BE MADE WITH OVERPRICED DRUGS AND TEST STRIPS.
the guy in this ad goes out and randomly finds people with diabetes and then peddles this medication? How long did it take him to find people to answer “yes” to the question “do you have diabetes?” Are we really supposed to believe any of this crap?
In small print, it basically says that all the people in this commercial are actors. Not surprising, considering the way that last dude just says “It’s time to start thinking about Jardiance” as if they handed him some cash before he uttered those words…
Thanks for posting this. I had the exact same thought. He is a jerk; they are actors; who goes around scaring people randomly about dying of heart disease so they will bug their doctor to prescribe it? All together a horrible commercial, a horrible “star” of the commercial. Also, I love the shot where they show the spokesman and his assistant and cameraman walking along the street. Who is taking the picture if the camera is with that group. I hate this commercial so much.
Thank you, thank you, for bringing up these terribly misleading commercials. I think we might be the only country in the World that allows pharmaceutical companies to pitch their snake oil. This one is especially bad as it creates a false narrative and need, basically selling by creating fear. All pharmaceutical ads should be banned!