MOA—Today anyone can create content and rent or buy virtual claqueurs in from of “likes” on Facebook or “followers” on Twitter to increase its distribution. An alternative is to create artificial social media personas who then promote one’s content. That is what the Internet Research Agency, the Russian “troll factory” from St. Petersburg, did. The fake personas it established on Facebook promoted IRA created clickbait content like puppy picture pages that was then marketed to sell advertisements. The profit orientated social media giants do not like such third party promotions. They prefer that people pay THEM to promote their content. Selling advertisements is Facebook’s business. Promotional accounts on its own platform are competition.