RS AHTHION—Infant formula was a terrible solution to a problem that never should have existed outside of fringe cases where a mothers milk has dried up due to stress/health reasons. The current corporate drive to replace breastmilk with a profitable artificial product is convincing women perfectly capable of producing wholesome, plentiful breastmilk to become consumers of expensive, imperfect and sometimes lethal infant formula(8). But it does showcase brilliantly how innovative capitalism is. It can create a market from anything. It also shows how the capitalist world uses the full arm of its advertising, propaganda and cultural penetration to make profit from the world where there should be none. It is a scandal that it remains a $11.5 billion and growing market.