PHILIP A. FARRUGGIO—Under the rules of capitalism, where everything is “commoditised” (turned into something to be bought and sold as merchandise), these people are heavily promoted and self-promoting “brands”. (Note the table above shows significant disparities in compensation. This can be explained because the facts about the actual salary of a particular celebrity in America are usually carefully hidden, and some compensation packages may not be included, by both the employer and the celebrity, and this goes double for “journalists”.)