ALAN MACLEOD—With a host of celebrity advocates, including Tobey Maguire, Emily Deschanel and Zac Efron, veganism is growing exponentially across the West. Noting that a quarter of 25-34 year old Americans are vegetarian or stricter, The Economist labeled 2019 the “year of the vegan.” Yet uncritical regurgitation of IDF press releases subtly presents the Middle East region as liberal, forward-thinking Israelis vs. backward, close-minded Arab Muslims.
This framing is particularly misleading for a number of reasons. Firstly, much of the most commonly celebrated Israeli vegan food (falafel, hummus, baba ghanoush, stuffed vine leaves) is simply the appropriated cuisine of the local peoples Israel displaced during its creation. Secondly, the great irony is that the Organization for Economic Co-Operation and Development statistics show that Israelis actually consume the most poultry per capita in the world, with 80% of the population eating it every day. As a whole, Israelis eat over 200 pounds of meat every year, more than even the famously carnivorous Americans.

