JONATHAN COOK—In the new environment of social media, that began to change. Not only have some journalists become more influential than the papers they write for, but others have abandoned the employee-servant model completely. They have reached the conclusion that they no longer need a corporate outlet to secure an audience. They can publish themselves, build their own readership, and generate their own income – freeing themselves from corporate servitude.
In the last few years, this is a path I have pursued myself – becoming mostly reader-financed. For most of us, it is a precarious option. But it is liberating too – in a way that no previous generation of journalists could ever have imagined possible.